REMINDER: Werewolf Heart Records Launch Party at Detroit Bar on Thursday Night

by Whitney Hawke

New bands pop up in Los Angeles every day, but the birth of a new record label is cause for occasion. Thus, Werewolf Heart Records – the slick new label managed by Alexis Rivera of Echo Park Records – is playing a Werewolf Heart Launch Party at Detroit Bar in Costa Mesa Thursday night.

The free show will feature performances or DJ sets from all three bands on the label's short, yet star-studded roster that includes veteran LA luminaries Ima Robot, Ryan Gosling's vaudevillian rock band Dead Man's Bones (insert girlish squeals of excitement and The Notebook references here), and bratty punk-rockers The Goat.

According to Ima Robot's blog, there will be “sick merch and free shit and new songs” at the show – organized to celebrate the official launch of Werewolf Heart. Ima Robot is slated to play SXSW with Echo & The Bunnymen on March 18. Meanwhile, The Goat is conducting a five-date mini-tour through Arizona, New Mexico and Texas with fellow locals No Age before landing in Austin to play SXSW. Dead Man's Bones was originally scheduled to make the trek eastward for the “Werewolf Heart Showcase” at SXSW, but officially canceled the trip Monday so they could work on videos for their upcoming debut album.

For a taste of what's to come on Werewolf Heart, check out this video of Dead Man's Bones' In The Room Where You Sleep, which features an choir of students from the Silver Lake Conservatory of Music dressed in impeccable Halloween costumes, providing generally superb backing vocals to Gosling's dark, wailing tenor.



Werewolf Heart Records Showcase
at Detroit Bar
843 W. 19th St.
Costa Mesa, CA 92627
Free, 21+, 8 pm.